Search engines are not a big fan of keyword stuffing. This means that it dislikes posts that have too many keywords in it. So how do you make sure you make your keywords stand out without over doing it?
Most computers have the Microsoft Word program. If yours doesn’t, find an application that allows you to load your blog post into its system and help you determine the number of words your blog post has. Make sure it also has the ability to find out how many times your keyword is mentioned throughout your post.
Just for the sake of providing you with a simple example, let’s find out the keyword density for The Social Media Panel’s previous blog post: What are Some Common Ad Network Requirements?
1) Copy the entire post into your Microsoft Word document
2) Then find your keyword(s). Here we will use “ads” as an example.
3) Hold down the Ctrl+F and enter the word “ads”
4) Then at the bottom of the box, you should see a selection for “Find in.” Click on this and select “Main Document”
5) The number of times “ads” is found should appear.
6) Now use this formula to calculate your density:
the number of times your keyword appears DIVIDED BY the total number of words in your post MULTIPLIED BY 100 = keywords / total words X 100 = 5 / 247 X 100 = 2.024%
Your keyword density should be limited to 2 to 4%. Therefore, this example, is just fine.
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